Behdad Saedi

Behdad Saedi

​Mid-Level Product Designer (UI/UX)

ABOUT ME

Product Designer (UI/UX) with nearly 3 years of experience in designing digital products, backed by 10+ years of hands-on experience in web design and development. With a background in Computer Engineering, I combine user-centered design with technical understanding to create scalable digital experiences and collaborate effectively with developers and cross-functional teams. Experienced in UX research, user flows, information architecture, wireframing, prototyping, responsive UI design, and design systems.

My focus is on solving complex problems through systematic design, information architecture, and scalable design systems while creating user-centric experiences that align with both user needs and business goals.

EXPERIENCE

Jan 2016 - Present | (Project-based)

UI/UX Designer & Web Developer

     My tasks and achievements in this position:

  • Delivered 15+ web and digital projects across e-commerce, corporate, service, and business domains, working closely with clients throughout design, development, and feedback cycles.
  • Over the past 3 years, expanded my role into UI/UX and product design, contributing to user flows, information architecture, wireframing, responsive UI design, prototyping, and design systems.
  • Designed user-centered and responsive interfaces in Figma, translating business requirements into practical digital experiences aligned with user needs and technical constraints.
  • Managed end-to-end website design and development using WordPress, WooCommerce, and Elementor, collaborating with developers and stakeholders throughout implementation.

Feb 2023 - Jun 2023

UI/UX Designer & Web Developer

     My tasks and achievements in this position:

  • Redesigned the corporate website with a focus on UX, information architecture, responsive UI, and conversion-oriented user flows.
  • Built and managed a multi-lingual website platform using Custom CSS and WPML, supporting the company’s expansion into 3 international markets.
  • Improved website performance and mobile responsiveness through optimized layouts, responsive implementation, and front-end improvements.

Sep 2022 - Feb 2023

Product Designer (UI/UX)

     My tasks and achievements in this position:

  • Redesigned the trading platform onboarding experience by identifying usability issues and simplifying key user flows for new users.
  • Developed a scalable Design System with reusable components, variants, and standardized UI patterns to improve product consistency.
  • Optimized the Quick Buy flow by simplifying interactions and reducing unnecessary steps for first-time crypto investors.
  • Created wireframes, high-fidelity UI designs, and interactive prototypes in Figma, collaborating with technical teams to ensure practical implementation.

Sep 2017 - Aug 2021

Graphic Designer

Freelancer

     My tasks and achievements in this position:

  • Managed visual branding for 30+ local businesses, creating cohesive identities that increased brand recognition in the regional market.
  • Reduced printing error rates by 98% by implementing standardized prepress checklists for all marketing collateral (posters, catalogs, and logos).

EDUCATION

Oct 2019 - Dec 2023

B.Sc. in Computer Engineering

Sep 2016 - Jun 2019

Diploma Of Education in Mathematics

Gifted & Talented School (Sampad) Fajr School

SKILLS

​Technical Skills

​Design Process & UX

User Research, User Flow, Information Architecture, Wireframing, Prototyping, Usability Testing.

​Visual & UI Design

Design Systems, Visual Identity, Typography, Color Theory, Responsive Design.

​Tools

Figma, Adobe XD, Adobe Photoshop, Adobe Illustrator, Microsoft Office(Word, Excel, PowerPoint, Visio, Project).

​Technical Knowledge

HTML5/CSS3, C, Python, WordPress & WooCommerce, Elementor, Basic SEO.

​Collaboration

Research & Data Analysis, Trello (Task Management), Agile Methodology, Handover to Developers.

​Soft Skills

​Problem Solving

Ability to solve complex product problems based on user needs.

​Critical Thinking

Critical thinking in analyzing data and improving user experience.

​Team Collaboration

High team spirit and effective interaction with technical and marketing teams.

​Continuous Learning

Passion for learning new technologies and product design methods.

​Attention to Detail

High accuracy in visual details and pixels.

AWARDS

Jan 2026 | Tehran, Iran

Finalist & Top Presenter | 1st National Nutrition Congress (Nutrix)

  • Developed an innovative “Adaptive High-Density Protein Bar” designed for extreme operational conditions, featuring:
  • ​Exceptional Energy Density: Achieved 7.2 kcal/g, which is approximately 2.5 times higher than standard MRE (Meal, Ready-to-Eat) rations.
  • ​Smart Nutrient Release: Engineered a phased-release system providing sustained satiety and energy for up to 24 hours.
  • ​Logistical Efficiency: Reduced logistics and volume requirements by 70% compared to traditional combat rations.
  • ​Extreme Durability: Ensured operational stability in temperatures ranging from -40°C to +70°C with a 5-year shelf life without water or climate control.
  • ​Advanced Packaging: Integrated intelligent packaging with spoilage indicators and micro-encapsulated natural flavor systems.

06, 07, 08 Mar 2024 | Yazd, Iran

2nd Place Winner | 1st National Food Industry Startup Event

  • ​Developed the “PMS Chocolate” concept, recognized for its innovative functional ingredient formulation and high market potential among 220 nationwide participants.

20, 21, 22 Feb 2024 | Kermanshah, Iran

1st Place Winner | National "Idea to Research" Event (West of Iran)

  • ​Proposed “Paymand,” an intelligent elderly care system, outperforming over 20 competing research ideas based on feasibility and social impact.

15, 16, 17 Nov 2023 | Sanandaj, Iran

3rd Place Winner | "Health Star" Startup Weekend

Startup Weekend Health Star in the field of health

  • ​Designed “HAI Therapy,” a psychology-focused AI digital platform, evaluated by expert judges for its effective integration of UI/UX in mental health services.

Activity

Jun 2022 - Sep 2023

Chair of the ACM Student Scientific Association

     My tasks and achievements in this position:

  • ​Regional Competition Leadership: Organized and managed the regional ICPC programming contests, coordinating between multiple universities and overseeing the technical infrastructure for participants.
  • ​Educational Initiative: Curated and led a series of technical workshops and webinars on software engineering and UI/UX design, reaching over 400 students.
  • ​Strategic Branding: Designed and implemented a cohesive visual identity for all association events, including large-scale banners and digital promotional assets, to enhance the association’s professional presence.

Dec 2020 - Jun 2022

Member of the ACM Student Scientific Association